Methodology
Data Sources
Our tool integrates different data sources to get a detailed knowledge of the client and the competitive environment with high geolocated precision.
Our Data
Access location data, user flows, consumption patterns and user habits and interests
Public Data
Socioeconomic level, profession / education level, income per capita or population density among others
Private data
Through agreements with different partners, we include exclusive private information about consumption, mobile app usage, etc.
Tech Capabilities
We have the latest technological capabilities available, highlighting the following characteristics:
Big Data capacities: data upload, storage, treatment and analysis.
Using the latest techniques for measuring and sending data from mobile devices
Innovative technological architecture that combines indexes through summary functions and preprocessed data views.
Application of Machine Learning algorithms to automate mass data analysis.
Experts in geo statistical processing and map visualization
Knowledge of the latest technologies for the storage and processing of millions of records.
Privacy
Satya Insights works exclusively with aggregated and anonymized data to maintain at all times the privacy of our users and comply with the European General Data Protection Regulation (GDPR).
We have adopted privacy as a critical value within our company, and we are committed to protecting the privacy of our users, as well as being at the forefront in industry security standards.
Due to this, we constantly evolve our privacy policies with each new regulatory advance, such as with the last update of the GDPR regulations.
We have the following privacy commitments at Satya Insights:
- Aggregated reporting: }} Satya Insights products and BI reports are designed to prevent individual users from being identified, maintaining confidentiality at all times.
- Permissions: Satya Insights does not collect or use any user data type without having previously obtained the permission that authorizes it. The requested permissions as well as the use we give to the data can be found in the terms and conditions of the applications.
- Control: We allow users to stop at all times the data collection that we carry out. This can be done through different methods, such as through the modification of the authorized permissions in the application or uninstalling the app.
